Adidas Obsession

Hello dear friends, 

Currently, social media channels have become an efficient way in fashion practices to keep in touch with the consumer base as well as increase it through brand exposure. Blogs that focus on fashion brands and products, street style and personal style in particular are the largest categories of the blogs. Fashion blogs, or style blogs, are blogs that focus on fashion and beauty and are produced by bloggers who self-identify as stylists, creating their own authentic looks and exposing them in urban spaces.

I also want to say a few words about my favorite sports brand. During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance  was designed to maintain their devotion to the athlete; Adidas originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion market; the main group within this being Y-3  (which is a collaboration between Adidas and renowned Japanese fashion designer Yohji Yamamoto - the Y representing Yamamoto and the 3 representing the three stripes of Adidas). Launched in 2004, "Impossible is Nothing" is one of the company's most memorable campaigns. A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking nations. In 2015, Adidas launched "Creating the New" as its new strategic business plan until 2020. This plan has three strategic choices: speed, cities and open source.

For this post I wear sports things. This jacket is oversize, it´s very popular, go great with classic tings, such as classic T-shirt and jeans. It´s olive green and very warm. I bought these sneakers a few days ago and i truly adore them, the great colour combination, black and gold. This sneakers are very striking and very comfortable. Also new is this neon yellow bag, which gives a unique look to every outfit. you will be very noticed if you have a piece like this, it is also more practical in shape and size, perfect for every day as well as for traveling.

I really hope you like this post, follow my blog, I also welcome your comments and hope you enjoy it all :)


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