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Showing posts from September, 2019

Makeup - neon

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Hello dear friends,
 The big difference in men’s cosmetics from women’s, is that this make-up is designed to be invisible.  It’s more like grooming, a subtle evolutionary step from your daily moisturiser that slaps an Instagram filter on your face in real life. We don’t think it’s really a revolution, or feminisation gone berserk. It’s just an option – one you can take or leave as you see fit to fine-tune your appearance. More and more products are being launched with men as their specific target, brands are now doing skincare and light cosmetic products that are branded and packaged for men. When it comes to men’s make-up for the everyday guy, it’s not so much about going to town with a whole box of colours as more of a fixer for a problem like dark circles or a spot. For me, men’s make-up should hide imperfections and look believable, a bit like they’ve had a good night’s sleep.  A primer prepares the skin for everything else that follows, allowing it to go on easier and last longer. …